The Entity
AEO Pro
Diagnostic and execution engine for AEO (Answer Engine Optimization) & SEO. AEO Pro helps B2B and SaaS brands establish "Entity Status" in AI Overviews and answer engines.
Our Founding Story
For the last year, our founder Prateek Guglani watched as incredible, bootstrapped startups built better products than legacy enterprises-only to be completely buried in search results because they lacked 10 years of accumulated backlinks.
When Generative AI platforms like ChatGPT, Google Gemini, and Perplexity started functioning as the primary search engines for developers and B2B buyers, the rules changed. LLMs don't care how many backlinks you bought; they care about context, factual density, and entity relationships.
AEO Pro was built because legacy SEO tools are not designed to measure this new ecosystem. You cannot use a traditional keyword tracker to understand AI citations. AEO Pro gives technical founders and marketers the visibility data and implementation workflow they need to make their product easier for AI assistants to understand, verify, and recommend.
Our Mission
To make brand visibility in the AI era transparent, actionable, and equitable. We aim to replace outdated backlink-driven ranking games with semantic truth, ensuring that the best products-not just the best-funded marketing teams-win in AI answer engines.
Internal Dogfooding
We use AEO Pro internally to review prompt evidence, llms.txt output, and monitoring workflows. Product results are point-in-time observations, not ranking guarantees.